Daily project

The everyday things that surround us, the banality we see without seeing

We’re surrounded by the same things day after day, until we stop really seeing them. They’re right there, on the counter, by the bed, in the sink, and at some point looking becomes something we do without noticing.

That’s what Daily is about. I take these ordinary objects out of the place where they’ve gone invisible, and let them become something else: not what they’re for, but what they are.

2025 – New works

Abstract detail of a kitchen sink - Daily project
kitchen sink
Interior of a dishwasher with vibrant color manipulation
dishwasher
Abstract detail of bed sheets with altered colour tones — Daily project
bed 2025

2020–2021 – Early works from “Daily” series

Refrigerator interior, decontextualised — Daily project, 2021
fridge
fridge (version 2)
fridge, a bottle of Coke
freezer
Abstract photographic detail from the "Bed" series by Giorgio Gerardi, focusing on light, shadows, folds, and fabric texture.
bed (version 2)
Abstract photographic detail of a white bed sheet with soft folds and a subtle interplay of light and shadow.
bed (version 3)
Fine-art photograph of an unmade bed with crumpled sheets and pillows, "Bed" (1995) by Giorgio Gerardi.
bed
Abstract detail of a dishwasher structure and surface, photograph from the Daily series by Giorgio Gerardi
dishwasher (version 2)
dishwasher - image Giorgio Gerardi
dishwasher
Abstract interior photograph of a bathroom, focusing on light and architectural lines, from the Daily series by Giorgio Gerardi
bathroom

These images are part of Daily, a series where I keep going back to the same kind of thing: objects so ordinary we’ve stopped seeing them at all.

I take them out of the place they usually sit in, off the counter, out of the routine, and once they’re out of context, something in them changes. They stop being useful and start being just themselves: a shape, a texture, a fragment of something almost decorative. An open dishwasher, a towel thrown over a rail, the tangle of an unmade bed, none of it reads as “daily life” anymore. It reads as evidence of how we live among things.

None of this is new, really. Duchamp did it with a urinal a century ago, and conceptual art has spent decades asking what an object means once you strip away what it’s for. Photographing these things is my version of that question: look hard enough at something ordinary and it stops being ordinary.

Each picture in Daily is an attempt at that kind of looking. Once an object is out of its usual place, it holds itself differently, it asks something of whoever’s looking at it, instead of just sitting there being used. What gets lost in the rush of a normal day comes back into view.

Really, this project is just an argument for slowing down. The things around us aren’t only tools, they hold on to bits of what we feel, what we’ve lived through, the shape of an ordinary day. Daily is something like a diary made of objects: an attempt to find what’s beautiful in the banal, and a little poetry in how we actually live.

Daily project – photography series, 2020–2025