Bathroom, Version 2 – Daily Series by Giorgio Gerardi

We live immersed in an environment where the objects around us take on a functional role, but their presence often goes beyond mere utility: they contribute to the construction of our identity, our gestures, and even our way of perceiving the world.
When an object becomes part of our routine, it loses its intrinsic value and becomes almost transparent. This phenomenon is linked to the concept of perceptual habituation: the brain, in an effort to conserve energy, stops paying attention to stimuli it deems familiar and predictable. What initially might have amazed us is gradually internalized, dissolving into the background of everyday life.
Everyday objects are not merely tools but extensions of our body and mind. They intertwine with our rituals and emotions, becoming symbols of experiences and meanings. This symbiosis makes us unaware of their presence as separate entities, leading us to perceive them almost as parts of ourselves.

The DAILY project performs an act of defamiliarization: removing objects from their original context and staging them as autonomous protagonists allows us to view them with fresh eyes. This approach draws inspiration from artistic practices such as Duchamp’s ready-made, which elevated everyday objects to the status of art, and conceptualism, which encouraged reflection on the intrinsic and relational meaning of objects.
When an object is decontextualized, it loses its original function and gains a new identity. It becomes a carrier of stories, aesthetics, and reflections on the role it plays in our lives. This process invites the viewer to reconsider their relationship with the material world, rediscover the value of presence, and appreciate the narrative potential of the everyday.

In the DAILY series, each object can be interpreted as a kind of metaphor for our relationship with reality. The act of staging it is not only aesthetic but also critical: it suggests a different way of looking at the world, of pausing to observe what normally goes unnoticed, and of discovering the extraordinary in the mundane.
This new life assigned to everyday objects also has a philosophical dimension: it forces us to reflect on the temporality and mutability of things. Objects are witnesses to our lives, but they too undergo transformations.