Giorgio Gerardi

The image reconstructs reality, the image constructs reality

06 2023


The image represents reality; a fragment of time and space is captured and crystallized in an image that allows us to relive, share, and understand reality.

Reality itself is an elusive concept, a complex and multifaceted entity that eludes our complete understanding. However, the image can offer a window into that reality, a unique perspective that allows us to grasp a moment, an emotion, or a story.

It is important to recognize that the image cannot represent the entire reality in all its complexity. It is merely a limited perspective, a moment frozen in time, which can convey a portion of reality, which is a continuously moving continuum intertwined with the subjective nuances of human perception.

When we observe an image that claims to represent reality, we should be aware of its selective and subjective nature. Therefore, we cannot consider an image as an absolute truth, but rather as a subjective reinterpretation of what the artist has chosen to share with us.



Images as representations of reality play a fundamental role in shaping our perceptions, social constructions, and collective identities. Images have the power to influence our ideas, opinions, and conceptions of the world around us.

Images, in their visual representation, act as cultural vehicles that reflect and disseminate values, norms, and ideologies. Through them, we are exposed to certain perspectives and narratives that can condition our understanding of social reality.

Images can provide models and archetypes that influence our self-perception and social behaviors. The images that pervade mass media, such as television, cinema, advertising, and social media, play a crucial role in constructing social and cultural representations. These images, selected and disseminated by powerful social actors such as cultural industries and content producers, can influence how we perceive ourselves, others, and the world around us.

Images are often tools of power and social control. Dominant actors in society can use images to reinforce social inequalities, promote a particular value system, or manipulate public opinion. In this sense, images can be seen as a battleground of symbolic struggle, where different social forces seek to impose their own representations and interpretations of reality.

Images can be manipulated and instrumentalized for social purposes. Mass media, for example, play a key role in constructing social representations through selective use and emphasis on certain events, people, or issues. This can influence public opinion, the formation of social identity, and the construction of power hierarchies.

Images influence our perception, construct our identities, and disseminate ideas and values. However, it is important to develop a critical awareness towards images, questioning their production, distribution, and implicit messages, in order to better understand the social and cultural dynamics surrounding them.


Written with the help of AI

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